Lifetime Warranty – Rugged Ridge Floor Liners are guaranteed to weather the elements and climate. Other manufacturers may only carry a 3, 5 or 10 year warranty. Thermoplastic Material – Rugged Ridge Floor Liners are made of high pressure injection molded OE-quality Thermoplastic that looks and feels like rubber, but provides a nonslip surface. They will not fade in the sun & our proprietary material is resistant to oil, gas and battery acid. Nibbed and Floor Hook – Rugged Ridge Floor Liners take advantage of factory floor hooks and have nibs on the back of the liners help keep the liner in place. Raised Lip and Retaining Edges – Spills ultimately will happen and your feet drag dirt, mud, snow or water into your vehicle. Without a way to contain the spills or corosive material your shoes pick up the mess makes it to the door sill and eventually the carpet. Rugged Ridge Floor Liners have a raised lip retaining edges around their perimeter of your floor board to keep the spills and mess off your vehicle’s carpet. Carpet floor mats offer very little to no protection. Custom Fit with Good Looks– Rugged Ridge Floor Liners Deep Tread technology with chevron shaped pattern are custom fitted for your vehicle. They are designed to compliment your vehicle and are available in Black, Grey and Tan to match almost any vehicle interior. Front & Second Seat Liners are made with Consistent Thickness this means strong protection for the high-traffic areas of your vehicle.Easy to remove and clean. Simply hose them off and go!